Change Management: Definition, Importance, And Procedure

change management

Change management is a process that prepares and supports a company in making new changes with the goal of growing and succeeding. But, how is the procedure? Here is the explanation.

What is Change Management?

Changes in a workplace happen because of certain reasons. No matter how big the changes are, a company must have a good management system to adjust to changes.

So, management of change is defined as a systematic strategy to plan and execute changes in a company. The goal is to assist employees in adapting to new situations.

Change may be tough to accept and implement for some employees, however, the management of change should keep going in order to lead them to a better system.

What is Change Management According to Experts

According to experts, management of change refers to:

  • According to Nauheimer (2007), management of change is a method, strategy, and instrument used to manage the process of someone’s changes to be more effective.
  • According to Coffman and Luter (2007), management of change is an organized method used to assist a team, individual, or organization in changing its recent system to a better one.

Goals of Management of Change

The management of change has its own goals and objectives, such as:

Improving the Effectiveness of a Organization

This is often accomplished by enhancing and boosting the effectiveness of a system, structure, and execution. As a result, a company may compete in a crowded market.

Maintaining Existence

The management of change aims to maintain the company’s long-term and short-term profitability. There will be changes in economic conditions, therefore a company should be prepared with a new strategy.

External Environment Adaptation

Changes in markets, laws, and technology are considered as external environments. To be successfully adapted to those changes will help a company to compete in the market for a long time.

Importance of Change Management

Changes are there to improve a company’s performance and profit. Sometimes they are quicker, bigger, and more advanced than before. That’s why management of change is needed here to help your business in dealing with those changes.

On the other hand, it supports people affected by the change since each person’s adaptability varies. Implementing this approach can help to bridge the gap caused by the change itself.

Examples of Change Management

Each company has its own their own strategy on this. However, the approaches mostly look like these.

Rational-empirical Approach

According to this approach, individual behavior is predictable, and individuals are more likely to pay attention to subjects of personal interest. In general, they will change through informative and effective communication.

Normative-reeducative Approach

This method focuses on how the management of change may persuade its people to act in such a manner so that the changes can be successfully achieved. This approach believes that individuals will change when they realize that the changes are done on behalf of the benefit of the public.

Environmental-adaptive Approach

Here, individuals will change based on instinct in order to prevent loss, meaning individuals have the ability to adapt to a variety of environments

Power-coercive Approach

This approach is more coercive, do whatever it takes to achieve the goals of the changes. It is believed that individuals are inherently obedient and willing to do everything they are asked for.

Procedure of Change Management

There are various steps in the process of management of change. The procedure is elaborated below.

Phase A: Value Positioning

First, consider the company’s objectives and the most strategic position of the company. This is similar to setting the goal of changes in your organization.

Phase B: Measure Goals

After considering the objectives, you must identify the indicators that show the success of the changes.

Phase C: Assessment Strategy

Here, you need to determine the gap between the company’s recent condition and the ideal condition to be achieved. This issue must be addressed since it has an impact on the policies that will be adopted.

Phase D: Actions Levels

It talks about how the change management process is implemented to all aspects of an organization. Here you need to set the strategy to fill the gaps that you have identified in Phase C.

Phase E: Environment Scan

This phase requires you to examine any external factors that can influence the company’s development. The results will be used as a guidance in implementing the changes.

Strategy to Implement Management of Change

It is always challenging to implement changes in a company. Below are some tips to have the implementation run smoothly.

Set the Goals

With a clear goal, it will be easier to ask people in the organization to adapt to new changes. Make a vision and a goal for yourself. A company should elaborate the goal in detail to make sure the employees understand it.

It is also important to communicate the benefits of the new changes to answer the concern that employees may have.

Involve Some Parties to Plan the Changes

Changes will affect the organization as a whole. You may want to ask people that are influenced the most by the changes to be a part of the plan. Support from those people will give a big impact to the success of the changes.

Making Reasonable Changes

Make reasonable changes in order to get people’s votes. If a large number of people reject the plan of the changes, your program is likely to fail as well. You should thoroughly evaluate the consequences of this adjustment.

Keep calm and stay organized

People in the organization need time to adapt and embrace every change. Make sure you have given them the time and space they need. You can also ask for their feedback on behalf of better management of change.

Create Good Communication

A two-way conversation is required to establish excellent communication. You will explain, your staff, on the other hand, will give feedback. You should be prepared to explain ( why this change is necessary and how to manage with opposing viewpoints.

Creating a Conducive Environment for the Change Management

There will be pros and cons among people in the organization once the plans of changes are announced. You must be able to establish a conducive atmosphere in solving these problems,

Management of change is an organized and systematic approach used to support the implementation of changes in an organization. Each step in the process will impact the result, so make sure your company has a good management of change.

That is all about management of change that you need to know. So, do you like to learn more about business? Visit the Clockster blog now.


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